Magali Payen

Magali Payen

Media & Democracy

Magali is an impact producer, expert in civic mobilization. She is passionate about human psychology and the way human beings can evolve. She is also a facilitator and a coordinator now and then, but mainly creator of new narratives.

“My dream is a carbon-neutral world, where respect for the living becomes a priority. To reach that world, I create bridges between people, between activity sectors, and countries. I bring new narratives to cultural producers. My values are: joy, goodwill, audacity, inclusiveness, curiosity, innovation and coherence.” Magali

On est prêt

Logo On est prêt

"On Est Prêt" is a movement created in 2018 at the initiative of Magali Payen. Its aim is to disseminate stories with a positive impact on society, as well as mobilising citizens on social and environmental issues, through campaigns, events and video programmes. 

It is a multidisciplinary ecosystem gathering artists, NGOs, institutions and experts using creativity and new narratives to mobilize citizens and create harmonious and sustainable societies. The project was launched in France but the network starts to emerge in Belgium, Spain and Germany and will most probably expand internationally.


Some examples of their work : 

Le Grand Défi pour le Climat, 2018 - Every day, in video format, and in a joyful tone although the subject is serious, a web creator presents an environmental problem and suggests a solution among young people. By using content creators who are an integral part of French popular culture, the campaign was able to make climate action «cool» and in the form of a collective challenge.

In July 2018, On est prêt collaborated with the NGO "Notre affaire à tous" to build a mobilization campaign around a political leverage: "L'Affaire du SiècleIn the Autumn of 2018, "Notre affaire à tous" was joined by three other NGOs in order to consolidate and legally bring the appeal to the Paris administrative court: La fondation pour la nature et l'homme, Grennpeance France et Oxfam France. Together, in the name of the general interest, these 4 NGOs are suing the French State to respect its climate commitments and protect our lives, territories and rights. Here's a link towards an article: l'affaire.


Lunt Foundation vision

Society is shaped by culture. Culture is shaped by our beliefs. And our beliefs are shaped by the stories we hear. In order to transform our society, we must transform our culture, which means transforming our beliefs. Our beliefs change when we hear new stories, that open up our vision of what is possible. Many solutions to today's challenges already exist. What is needed is for the stories of these solutions to be spread. By expanding our awareness and imagination, new narratives elevate our consciousness and capability co-create a new future.

Lunt Foundation support

In 2020, the Lunt Foundation together with a private benefactor is supporting the salary of Magali Payen and one other collaborator. 

On Est Prêt, saison 2

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