"On Est Prêt" is a movement created in 2018 at the initiative of Magali Payen. Its aim is to disseminate stories with a positive impact on society, as well as mobilising citizens on social and environmental issues, through campaigns, events and video programmes.
It is a multidisciplinary ecosystem gathering artists, NGOs, institutions and experts using creativity and new narratives to mobilize citizens and create harmonious and sustainable societies. The project was launched in France but the network starts to emerge in Belgium, Spain and Germany and will most probably expand internationally.
Some examples of their work :
Le Grand Défi pour le Climat, 2018 - Every day, in video format, and in a joyful tone although the subject is serious, a web creator presents an environmental problem and suggests a solution among young people. By using content creators who are an integral part of French popular culture, the campaign was able to make climate action «cool» and in the form of a collective challenge.
In July 2018, On est prêt collaborated with the NGO "Notre affaire à tous" to build a mobilization campaign around a political leverage: "L'Affaire du Siècle" In the Autumn of 2018, "Notre affaire à tous" was joined by three other NGOs in order to consolidate and legally bring the appeal to the Paris administrative court: La fondation pour la nature et l'homme, Grennpeance France et Oxfam France. Together, in the name of the general interest, these 4 NGOs are suing the French State to respect its climate commitments and protect our lives, territories and rights. Here's a link towards an article: l'affaire.